Skip to main content
Latest News

Melbourne Formula One Weekend

Blog post featured image, the BWT with their sponsored formula one car.

Lincoln BWT had the privilege to host 50 of our customers for the Australian Formula 1 weekend. The weekend started with customers flying in from around the country with accommodation organised at the 5-star Hotel Chadstone. They were then transported to the track via private coach where each day customers either viewed the races from the premium Brabham Grandstand or the BWT corporate suite. Due to our sports sponsorship, all our customers had a money can’t buy experience of pit walks and also experienced the paddock club, rubbing shoulders with ex World Champion Drivers and Hollywood celebrities. Some even getting photos with current F1 drivers!

BWT had cars racing across the weekend in F1, F2 and F3 as well as our newly announced sponsorship of the factory Australian Porsche team, where we have the only female driver worldwide Courtney Prince. Our customers were also lucky enough to receive Porsche garage tours and meet and greet with our drivers.

On Saturday, just prior to F1 qualifying the cup was in our BWT suite along with the team principle who gave a talk and allowed our customers the opportunity for photos with the cup.
Unfortunately, the F1 result did not go BWT’s way on the last lap but we had tremendous brand exposure and all our valued customers had a fabulous time. Our customers also enjoyed first class dining experiences each evening at BWT hosted dinners.

Lincoln BWT looks forward to hosting our customers at next year’s Australian F1 GP where we are already planning new money can’t buy experiences thanks to our F1 sponsorship. Please contact your local sales team member to find out how you can earn 2 tickets to the Pool industry’s most exclusive event.